Reserch and Planning: Analysis of teaser trailer

Media language
There is a build up of sound taking place in the background to build tension and there is also a voice over of a girl whilst the trailer progresses. There is lots of fast cutting taking place throughout the trailer to build the action level up and to also make the trailer seem more scary in the long run. There is lots of fast cutting throughout the scene and jump cuts to shock the audience and add to he effect and make the audience want to watch the film. There are lots of props and costumes used in the scene and makeup such as fake blood, to make the clip seem more realistic.

Audience
The film is rated as a 15
Its genre is horror
So therefore it will attract people interested in horrors and supernatural thrillers, generally aimed at older audiences.

Representation
The film 'The ring' has a supernatural edge to it so supernatural spirits and people involved with them are being represented in this trailer, the film is generally aimed at older audiences because of its content. This film represents women as stronger than males, as the woman is the hero in it.

Narrative
The film is a supernatural horror which is about a videotape where if you watch it you will die in 7 days, some aspects of this are shown in the trailer, which give clues to the audience and make them want to watch it. Them main themes in the trailer are horror and fear of death, and the consequences of doing certain things. It is structured with a girl talking as a voice over the scene but it flashes back to her sometimes.

Genre
The genre of the film is horror, you can tell because of the actions, props, setting and theme of the trailer.